YES!! Next week is Chuseok or Korean Thanksgiving and I'm so happy I was able to find this rather timely commercial that has been playing on TV here. It's part of Apple's iPhone4 ad campaign that is just kicking off in Korea, but that's besides the point.
Traditionally on Chuseok Koreans return to their ancestral homes and pay their respects to dead ancestors and family elders. Chuseok coincides with the fall harvest and offerings from the harvest are cooked and laid before each family's ancestral shrine so that the ancestors' spirits can also enjoy the feast. According to my co-teachers, on Chuseok there is a formal ceremony where younger members of the family wearing the traditional hanbok, bow to their elders (more like a prostration, where the forehead touching the hands on the floor) and often get money in return.
I just adore this commerical, I think it so touching and sweet. Happy (early) Chuseok everyone!
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